Consider the strengths of any civil claims that may be available for Essay

Consider the strengths of any civil claims that may be available for Jane, Bob, Sam, Dave and Mel to pursue - Essay Example He also adds that the car had only done 10,000 miles. These facts about the car impress Andy, and another seconding from his best friend Sam on the car, he accepts to purchase it for  £8,000. Andy leaves HOTMOTORS happy after getting what he wanted and thinking it was a hot bargain, only to later realize that the sales representative fooled him into buying an old junk. For instance, that very day he causes an accident when he bumps into Jane, the motorist in front of him at a road junction near his home, after the brakes of the car failed to work properly, and thus, he has to pay up Jane for the damages caused on her car. In addition, he experiences more problems with the car in a four weeks period after its purchase, inclusive of an unusual wear of the tyres, which then requires a replacement with four new ones at the cost of  £360. The HOTMOTORS garage also fails to fix the problems on Andy’s car when he takes it to them owing to the backlog of work. After this incident, Andy realizes the true condition of his car when an experienced mechanic at the garage looks and examines its state. Dave confirms that to Andy everything contrary to what he previously believed was the true condition of the car. For starters, the car is worth nothing, but a mere  £40 as scrap because of its old conditions and demanding repairs such as a 100,000 mileage, requirement of a new engine and a gearbox. Andy refuses to pay the mechanic’s bill of  £150 out of anger, and drives out to his friend’s house who advised him to buy the car. He smashes his friend’s car, a new BMW causing him damages worth  £3,000 in retribution, and then drives to HOTOMOTORS where, finding the sales representative, punches him in the nose causing him to bleed for lying to him about the condition of the car. The wife of the sales representative faints after witnessing the bloody state of her husband falls down and suffers a concussion leading to a perm anent memory loss. Although the

Understanding and managing customers in the chocolate market Essay

Understanding and managing customers in the chocolate market - Essay Example The chocolate market is one of the successful market sectors in the world. It targets a wide range of customers from children up to senior citizens. However, entering in this kind of market without sufficient knowledge and experience will just incur losses.It is important to know how the different chocolate companies like Hershey, Cadbury, and Nestle were able to achieve success in the chocolate business. This paper discusses the current events that are happening around the chocolate sector in order to provide relevant information to potential clients entering the chocolate market.It also provides information on the current size and value as well as the trends and development in the chocolate industry. This paper tends to analyze the risks and opportunities in entering this kind of market sector.The cocoa into which chocolate is created was discovered in the Amazon 4000 years ago (2000 B.C.). The cocoa was part of the Mayan culture (6 AD to 600 AD) and symbolized as the "god's food." For the Aztecs (1200 AD), cocoa beans were used for currency. In the early decades of the 16th century, the process of making chocolate drink 'Chocolati' was learned. In the same period, Hernando Cortez established the first cocoa plantation in Mexico. The chocolate arrived in Spain in 1528 and became popular in Europe not until the 17th century. The first chocolate made by machine was produced in Spain. Several chocolate factories were established in the United States, France, Great Britain, Switzerland, and Germany during the late 18th century up to the early 19th century. Switzerland took over the lead in chocolate innovation as Swiss Daniel Peter discovered the milk chocolate in 1875. In the early 1900's the Swiss chocolate became famous around Europe while in the United States, the New York Cocoa Exchange was established for buyers and sellers of chocolates. In the Second World War, chocolates were used as supplements for the soldiers. The U.S. astronauts also included chocola tes, as part of their diets. (Chocolate Month Club) B. CURRENT SIZE AND VALUE United States and Europe Ryan Freund (2008) reports the global chocolate confectionary market had annual sales of 75 billion US Dollars in 2006. From the given figure, Europe contributed 35 billion US Dollars while the United States of America totalled for 16 billion US Dollars. They combine for a majority of the global chocolate market sales. Table 1 shows the average amount of chocolate the consumers spend per year. The United States has higher chocolate sales per capita of $53.16 compared to $48.08 chocolate sales per capita in Europe. Both spend at an average of $50 on chocolates every year. (Freund 2008) Table 1 Country/Region Chocolate Sales per Year Population1 Chocolate Sales per Capita United States $16 billion 301 million $53.16 Europe $35 billion 728 million $48.08 The British people are regarded as the biggest chocolate consumers in Europe consuming at an average of 10 kilos each person, every year. The British market is said to be around 4 billion Pounds. The two leading chocolate markets in United Kingdom are Cadbury and Nestle. (BBC News 2004) Table 2 shows the market value for chocolate confectionery in UK from 2004 to 2008. The chocolate market is sub-divided in to six (6) categories which are: "'boxed', 'moulded bars', 'Seasonal', 'Countlines', 'Straightlines' and 'other' Chocolate". (Business Insights 2008) Table 2 Germans and French are the next largest chocolate consumers in Europe eating annually at around 8.3 kilos and 5.8 kilos each respectively. (Food Production Daily 2005) Table 3 illustrates the value of chocolate confectionery sales in Germany from 2004 to 2008. Like in Table 1, the sales value is further divided into six (6) subcategories.2 Table 3 Asia In Asia, the Japanese eat at an annual average of 2.2 to 2.3 kilos each. In China, the Chinese are eating chocolates at an average of 1