'The importance of corporate social responsibility (CSR) to Essay

'The importance of corporate social responsibility (CSR) to ...... (use the company featured for your portfolio my portfolio company is GOOGLE - Essay Example Social responsibility enables a company to build a good name about itself which over time earns it a good reputation. A good reputation is very important to any organization that is success oriented and its benefits cannot be underestimated. It makes people want to be associated with the firm since almost everyone is proud of it and this in turn is beneficial to the company (Paetzold 2009, p.33). It is thus a great marketing asset that has a high potential of increasing sales and customer loyalty, which as a result can translate, to perpetual dominance of the firm in the sector it operates in. Google Company because of being socially responsible has built a good reputation in the market that has made many people across the globe to be loyal to its products. This has enabled the company to excel in marketing its products and generally it has contributed significantly to its overall success (Scharl 2007, p.200) Organizations that give back to the community are associated with greater employee satisfaction and productivity than their counterpart that do not engage in empowering the society (Ulrich, Goldsmith & Carter 2004, p.40). This is mainly because the workers are able to rightly identify themselves with their employer without fear since the firm has built a strong brand of itself out of its involvement in social empowerment activities. They in turn become more motivated in their work and hence they consciously or unconsciously become more productive benefiting their employers. Furthermore firms which are ethically responsible usually attract the most qualified and talented employees mainly because these workers believe that they will be treated well. This strong belief that they will be treated well stems from the reasoning that if the company treats outsiders in such a good manner then it must be kind to its staff. Google Company over the past three years has donated over three hundred